Tuesday, April 22, 2008

Sun Used to Make SunChips

Via New York Times:
MADISON AVENUE has always been a place for sun worshipers, whether it was naming brands like Sun, Sunlight, Sunbird, Sunbeam and Sol; coining slogans like “A day with orange juice is like a day without sunshine”; or sending the Coppertone girl and her dog out on the beach to urge, “Don’t be a paleface.”

The newest demonstration of solar power (figuratively) is coming from the Frito-Lay division of PepsiCo, which is using the sun to help transform its SunChips line of multigrain snack chips into a “green” brand. The initiative is centered on the addition of solar power (literally) to the Frito-Lay plant in Modesto, Calif., that makes SunChips. A 10-acre “farm” of solar collectors is being added, to provide up to 75 percent of the energy needed to produce the product...


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