Thursday, February 28, 2008

Best Decisions Are Made With Heart and Mind

Hopefully Mind follows Heart:
NewsWeek: When It’s Head Versus Heart, The Heart Wins

Science shows that when we are deciding which candidate to support, anxiety, enthusiasm and whom we identify with count more than reason or logic...

...The fact that people have what is euphemistically called cognitive-processing limitations—most cannot or will not learn about and remember candidates' records or positions—means voters must substitute something else for that missing knowledge. What that something is has become a heated topic among scientists who study decision-making, and, of course, campaign strategists and pollsters.



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